1993 | Rohan Jha

The year Coca Cola re-entered the Indian market after a 17 years of absence. The Coca-Cola company walked out in 1977 after the elected government demanded them to partner up with an Indian entity. In the early-1990s, when India began to open up its economy to foreign investments, Coke started plotting a strategy to re-enter the fast-growing market and partnered with Parle group