Aryan Dhaba | Jimmy Varghese

Aryan Dhaba is a restaurant in Saidul Ajaib for your everyday meals. The rebranding of the restaurant is based on their ethos, as their menu is. Simple. No frills. Eat. Sate. Leave. The logo, a combination of tyre marks and wheat grains, signifies the glorious everyday life of the common man. Pink was chosen as one of the brand colours keeping in consideration the founder’s affection towards the colour. The tone of voice is very carefree, with a sense of pride about the food they deliver.Hence the tagline is ‘Good for you’.