Lalaji Chaat Bhandar | Aarman Roy

The first sensation you experience after sampling the specialities at Lalaaji Chaat Bhandaar, is not only of freshness but a whole smorgasbord of flavours and textures. A sheer burst of flavour. Taking this term quite literally, the rebranding is focused on emulating this exact sensation – through the use of halftones, streaks representing an outburst and lineart. The custom logotype is inspired by the various radial elements in the stall – the shape of golgappas, tikkis and the massive frying skillet.The colour scheme was decided after considerable deliberation with the owner, who had a penchant for the colour red – and is also an ode to this establishment and it’s legacy.