Pradeep General Store | Mohini Mukherjee

Pradeep General Store is the store found a billion times over in Indian streets.The bare necessities of a household, plus the essentials, and then some. Product offerings span loose grain to detergent. Visited by – children, parents, grandparents, couples, the single, office goers, the unemployed, students, accountants, artists, salesmen, drivers, business owners, freelancers, vegetarians, non-vegetarians, smokers, non smokers, pot smokers, the rich, the poor, and everything in between. A beacon to the people. Its hard not to see our general store or kirane ka dukaan as the modern day town square. I wanted to create something that captured this sense of a humble space that expands to accomodate anyone and everyone. The identity would have to be simple and unpretentious, yet inviting and easily understandable to the most people.