Pushkar Motors | Jimmy Varghese

The identity attempts to celebrate, not the machines and cars, but the people behind Pushkar Motors – their jobs and their lives. Could we create an experience where their customers could appreciate, respect and celebrate their mess – the beauty and hard work behind their ‘creative’ mess? It is also important to keep the identity grounded to the people it belongs to – their passion, skills and quirks. Pushkar Motors – The typical car mechanic for all your repair needs. Proudly that. And great at that. This is where the customers build a relationship with them that’s more than just about machines.