Raj Printers | Alisha Huang

As Raj Printers is associated with papers and stationary, my core idea was to play with paper folding. A new font was created exclusively bearing the paper fold idea in mind. To enhance branding and to add fun elements, a mascot revolving around the same idea was thought of/animated. This mascot shall be omnipresent in all branding features. As wished by the shop owner herself, blue is one of the primary colours used in all the designs and is supported by other bright colours like Orange, Pink and Cream to make the brand stand out and look interesting at the same time.