Ram Nath Tea Stall | Praveen Yarramilli

This identity was developed using architectural elements from surrounding landmarks like Jama Masjid and Lal Qiula. These elements were then infused with floral motifs, thus stimulating a feeling of freshness that chai evokes. The colour palette choosen are saturated tones of Blues, Yellows and Reds and does not identity itself with any religious inclinations that otherwise dominate this location. The target audiance for this shop are mostly staff who work in near by shops. The effort of the identity is to help them feel rejuvinated after a day of hard work.