U. P. Paan Bhandar | Yash Prajapati & Vishal Goswami

The Paan, an Indian delicacy savoured by majority of the country, reminds you of vibrant greens and reds. There’s an art in making it and in fact even having it. We wanted to revive this art in a modern way. Mastaram, the owner, is a lover of pink. We used this pink to bring out the essence of the brand. The logo type is inspired by handmade typography. To take this brand back to its establishment, we’ve used illustrations that are inspired by vintage posters. Pop colours make sure that each piece looks different yet a part of it’s family. Overall, this bold design takes a creative leap from the whole minimalist and clean approach.