India Becomes The World’s First Officially Vegetarian Country | Soniya Bhase

The visual narrative relies on a dreamlike/fantasy cues for the storybook. The ‘Fit for Slaughter’ certificate which is used in many parts of the country takes prominence. It showcases that the cattle are leading a great lifestyle amongst the consumerism and capitalism that surrounds us. With an emphasis on purity of all things green and vegetarian, there are subtle overlaps shown between the animals and the food they are seen consuming; cow eating a veg burger and a chicken enjoying some chickpeas.