1966 | Furqan Jawed

In 1966, Sharmila Tagore became the first Indian actress to pose for popular magazine Filmfare’s cover in a two piece bikini. Not only did the magazine go viral, but also went on to become a hot topic that was discussed in the Parliament regarding the morality and image of an Indian woman. This work attempts to bring forth the similarities between a historical precedent with current internet culture viral scenarios. While the repetition of Tagore brings her closer home to an ordinary woman, the vigorous repetition of a mouse cursor draws attention to the bizarreness of clickbait tropes and the standardised formula for viral content.