Balaji Enterprises | Samya Gosh

Taking direct inspiration from the Deity and the design of the safety product, the logo unit is a strong and sleek brand mark for Balaji Enterprises. It exudes a sense of tradition yet is contemporary, and is complemented by the typeface FF Mark, arguably the font of modern times. The colours too take direct inspiration from the products of the business and the businessman at the centre of things. It’s fresh, vibrant and charming. The illustration style is a representation of the powdery stroke of a tilak.