Vaishno Dhaba | Abhishek Choudhury

The design for Vaishno Dhaba was inspired by the personality and the story of her owner, Chalittar Mukhiya’s life in Delhi. His simple and humble personality prompted the simple colour pallete and the minimal aesthetic of the new brand. The new identity attempts to revive the lost history of the past 25 years of Vaishno Dhaba with it’s Coffee house and Parsi cafe inspired design language. The logo and the identity borrows inspiration from colonial Indian packaging and print design. The walls are adorned with artworks which act as reminders of the humble origins of Vaishno Dhaba. The overall design aesthetic aims to evoke a sense of nostalgia and legacy.