Indianama is a creative initiative launched in 2016 by the New Delhi-based agency Animal. The project aims to explore and redefine the conversation around design in India. Each edition of Indianama is thematic, focusing on various aspects of Indian history, culture, and society through a contemporary design lens.
One of the notable editions of Indianama is the “Remapping History” project, which marked India’s 69th year of independence. For this edition, 69 artists were invited to reinterpret significant events and stories from 1947 to 2016, offering a unique visual journey through modern Indian history. The resulting works covered a wide range of topics, reflecting the diversity and complexity of India’s past and present.
Other editions have included themes such as “A Nation Set in Motion,” which invited artists to depict India from their perspectives, moving away from clichéd imagery, and “The Streets with a Name,” which focused on bringing the power of branding and design to everyday urban environments.
Indianama’s goal is not just to showcase art but to spark discussions and reflections on India’s evolving identity through innovative and thought-provoking design. The initiative has become a significant platform for artists and designers to engage with India’s rich cultural heritage and contemporary issues creatively.
The project has so far featured in Red Bull, Homegrown, Behance, Creative Gaga, Designboom, The Hindu, The Indian Express, Scroll.in, Architectural Digest India, Platform Magazine, Vogue India, and Verve Magazine. The project was also discussed on TEDx and traveled to Jerusalem Design Week in 2019.