Going deep into the busy, winding and oft-tread routes of this nation, Indianama 2018 decided to take art to the Indian streets.

A cornucopia of logos and fonts from the early .docs-years made every shop look like a cousin in the concrete wilderness. In our third edition, we set out on a journey to bring individuality to them.

With 71 graphic designers coming together to conceptualise visual identity systems for 43 small businesses; including street-side shops; this initiative changed their visual expression, and gave them design modernity – all through the soft power of commercial art.